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Top 10 Best Lead Generation platforms
Lead generation software and its benefits for B to B market
In the race of finding the essential elements of B2B marketing, lead generation ranks first. The term ‘B2B Prospecting’ has no meaning without lead generation. And it is the same with lead generation tools. Lead generation software is a platform that is very important to generate and collect leads. This is done by using some specific channels and routes that help collect leads to sales or marketing teams for conversion.
As there are many ways to generate leads like email marketing, social media platforms landing pages, etc. Felling puzzle how to get started with lead generation process? Well, the first step is to get acquainted with the right set of lead generation tools that will help you reach your prospects easily. And, why that’s important? Most of the B2B marketers have no idea about which are the right tools and how to use them while connecting with leads.
Besides, lead generation is the combination of various software and tools for marketing. To help you make the right choice, we have segregated the major lead generating software and tools into the following categories in lead generation. Lead generation software is used by marketers for conversion rates, content-marketing, sales process, inbound marketing, lead gen, lead management, sales process, sales pipeline, and for a marketing campaign by the marketing team.
If you work in sales or advertising, you’ve likely heard of lead generation. It’s possible that most entrepreneurs would be at least slightly acquainted with that as well. Perhaps you’ve heard about it in company discussions or seen this in advertising & distribution documents. So what is the big deal, though? What makes lead generation so crucial? We’re here just to divide the fundamentals of what it’s about, what makes it complicated, why that’s worthwhile, what patterns to look out for, and how resources can assist.
Lead Generation Management Softwares
Here is our overview of the top lead generation software:
It is a lead generation software popular to help you generate and convert leads through creating and running effective landing pages, pop-ups, sticky bars, and more.
With Unbounce, you can drag and drop any page element to create a 100% mobile responsive landing page.
Offering another amazing feature is that Unbounce provides an automatic way to optimize your landing page for every recommendation made by Google PageSpeed Insights.
This software also comes with awesome conversion tools such as unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, lead generation form builder, and real-time data.
Pricing:
Essential: $79,
Premium: $159,
Enterprise: $399+ (per month, billed yearly) (higher prices for monthly billing)
This is also a prominent lead generation software that generates and converts leads through landing pages, alert bars, pop-up boxes, and comes with built-in payments.
Here you will access ready-to-use, mobile-friendly templates that are easily customizable. Besides, its integrated Facebook Ad Builder automatically pulls content from your Facebook business page and allows you to instantly create and run ads.
When we have to deal with conversion rate, it offers A/B testing and integrates well with marketing tools such as webinar platform, email automation, and more. It is a dedicated software to help its users run campaigns. It provides clear campaign ROI and easy-to-understand analytics.
Standard pricing is $25, $48 for pro features, while $199 per month.
CallPage generates leads for you by engaging your website visitors and prompting them to leave their phone numbers for a free callback in 28 seconds.
When you install this software, you will see a CallPage button on the bottom right of your website, and when your potential customer clicks on it, the potential customer can either choose to mention their phone number for a free callback in 28 seconds, ‘call me later’, or leave a message and a phone number.
After the accumulation of leads, then it is instantly routed to the sales team. Besides, CallPage can make and receive calls all over the world and supports integration with HubSpot, Salesforce, Zapier, Slack, and more.
Its starting price is $59, for a professional version it charges $199 and the premium version costs $499.
4. Roll works
Another good software fora B2B lead generation is Rollworks.
It also offers email automation, smart inbox filters, multi-channel marketing, and data-driven, actionable insights. It has the most comprehensive B2B lead database, with 12 million companies and 320 million contacts, that you can instantly find leads that match your ideal customer profiles.
With this software, you can build highly targeted lists in minutes using its advanced filter feature, find leads based on micro-segmentation, and reach out to them via messaging.
You will also notice that its database is constantly updated and verified. So it is an ideal software that offers B2B lead generation and sales automation, this is a great choice. It offers many exciting features like NextRoll suitable for B2B marketing.
It is a great lead generation software that empowers e-commerce websites to generate leads by growing email lists, increasing order value, and reducing cart abandonment rate.
It easily lets you create and add popup, smart bar, and welcome mat to your website to generate and collect leads. It offers unlimited integration with HubSpot, MailChimp, Keao, Zapier, and more.
And the best thing about this is that it’s available as plugins on WordPress, Shopify, BigCommerce, Magento, and Google Tag Manager.
If you are doubtful about its services then, you can start with its free plan with limited features to test it out.
It offers free with limited features, with $39 per month charges or $468 annual charges.
It also keeps your PC up to date and safe. It also informs you about new updates.
Lead generation software locates leads and maintains up-to-date contact information.
Lead generation may come from a variety of channels, including references, word-of-mouth reviews, industry events, and connections. Acquired listings could also be a good way to generate leads. Acquired mailing lists are an essential lead generation resource when you’re marketing to a particular niche on an international and regional level. Sadly, obsolete information is a frequent problem in marketing and advertising. As time passes, data from the email list, social media, trade shows, and search engine optimization can become unreliable. As a result, data management is critical. These facts emphasize the value of lead generation software which is simple to incorporate with your CRM system. Obtaining a mailing list from a paying registry that is constantly updated and incorporated with your CRM is among the strongest lead generation techniques. These promotional lists will aid in the discovery of new customers and opportunities, as well as the integration of consumer data into selling analytics tools, allowing you to spend less time investigating and much more time engaging with decision-makers.
Lead Generation Tools
There is a huge variety available in the range of lead generation tools to choose from With a combination of the following on-page, inbound, and outbound lead generation tools, you’ll be able to quickly identify and convert leads. Here we have compiled the best lead generation management tools useful in growth marketers.
With this tool, you can send emails that get delivered just when your prospect is most likely to engage.
GetResponse often finds a place in most of the lists talking about lead generation management software.
One of its leading features includes automated email marketing, webinars, and landing pages.
You will find its user interface touted to be super-fast and easy to navigate. Apart from this, it has a lot to offer in the email marketing department, such as, Drag-and-drop email editor, Autoresponders which allow you to follow-up with your customers automatically, advanced analytics, and A/B testing.
Their pricing plans start with their paid packages which start from $12.30 per month (billed annually) and go up to $839 per month.
This is the tool used to send your emails & follow-ups automatically, but one by one as if you were sending them manually.
It’s best for the owners of a small or medium-sized company, then Woodpecker can prove to be a wonderful email marketing tool for you. With its email marketing software, you get completely automated email services and allows its user to schedule emails.
It allows users to contact multiple potential clients at the same time. It will also be helpful to get a wonderful networking cycle and a wider outreach.
The prominent thing about it is that the users cannot send an email twice to the same email address. For starters, you can avail Woodpecker’s 14-day trial.
The pricing plans start from $40 per seat/month and go up to $80 per seat/month.
8. ProProfs Chat
Build an instant, delightful support experience for your customers with this amazing tool.
It offers a good customer support tool, ProProfs Chat enables your operators to reach out to website visitors faster and offer them the instant support they need.
It makes it possible to monitor visitors, track their behavior, and enable your operators to become proactive and initiate a chat with visitors. It is very useful to help users understand the intent and offer solutions accordingly.
Besides this, the live chat tool enables you to create a support bundle from the 50+ integration options available.
You will see its pricing plans starting with $0/user/month and is also known as the forever free plan that has all the basic features that help a startup kickstart their support services on the website. The paid plan starts at $10/user/month.
Klenty is a unique tool that provides an out of the box solution to accelerate your sales.
It covers a wide range of features from finding new leads to sending automated, yet personalized emails to generating qualified leads, Klenty does everything.
We can say for sure that it is one of the best lead generation management software in the market.
It automatically builds and manages your database. It engages your prospects, generates qualified leads, offers the best integration with popular sales and marketing software tools like Pipedrive, Salesforce, Outlook, and more, and finds accurate email addresses of your prospects.
There is a free trial available for 14 days. Once you get the hang of it and assess its paid packages start from $25.
With this tool, you can send super personalized, responsive, beautiful emails in just a few clicks
It is a wonderful tool that is serving 130,000 businesses in 170 countries meaningfully engaging with their customers.
There are hundreds of pre-built automation in this tool suitable for all sizes of businesses that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.
There is a big list of its customers on all the leading platforms like Shopify, Square, Facebook, Event rite, WordPress, and Salesforce.
Pricing starts at $9 a month.
Benefits of Led Generation Soft wares for B to B Market
Lead generation software is used for lead scoring, in creating sales funnels, email campaign, sales leads, marketing, and sales, by a marketer for conversion rates, content-marketing, sales process, inbound marketing, lead gen, lead management, sales process, sales pipeline and for a marketing campaign by the marketing team.
Two things are very important in a successful lead generation.
The first thing is that you must get the leads to information about your business. After this step, you must engage with those leads, and convert them into customers.
At the end of the day, it doesn’t much traffic you drive to your company’s website unless those visitors become customers.
With the help of lead generation software, you can learn not only how many people are visiting your website, but also who is visiting your website.
The tools used for demand generation or lead generation work no matter what industry you are into. It is feasible for all businesses, products, or services. The tool for lead generation is a winning combination, especially for B2B businesses.
The aim of every advertising campaign is to target the right audience and give them better information about the services. The very first stage in this direction is to generate leads. Selecting who your prospective buyers are and linking them with your business is the aim of lead generation.
This involves finding companies that may be interested in your products or services and customizing interactions to certain companies for business-to-business (B2B) marketers. Although successful marketing relies on lead generation, it’s easier than it sounds. This is particularly beneficial for new businesses and entrepreneurs, which lack the capital of larger organizations. In general, 80% of marketers agree that the lead generation techniques are only moderately successful. If you’re one of the 80 percent of advertisers who are disappointed, you’ve arrived at the right spot. You will continue noticing substantial changes in the return on investment for the advertising activities with the help of ip tracker lead generation tools
Conclusion
So now you better understand the need for good software and tool and tactics for lead generation or demand generation and its benefits for B-to-B marketing.
As you’ve seen, there are plenty of different types of lead generation software highly specialized in different marketing channels.
However, there are some tools that have had it all — and you might even not understand exactly if you may need it all. And do not get frustrated by that.
Focus more on where almost all of your future clients are.
So, you’ll be able to more easily use the right tools to create more leads, reach a higher conversion rate, and improve profits and sales.
By Emily 2024 April